The second annual BRANDZ™ Top 100 Most Powerful Brands ranking published in cooperation with the Financial Times was announced by leading global market research and consulting firm Millward Brown. Google has risen to the top of this year’s ranking, taking the number one spot with a brand value of $66,434 million. This was followed by General Electric ($61,880 million), Microsoft ($54,951 million) and Coca-Cola ($44,134 million).
Produced by Millward Brown Optimor, the firm’s finance and ROI arm, the ranking identifies the most powerful brands in the world as measured by their dollar value.
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Top 10 Brands
[1] Google
[2] General Electric (GE)
[3] Microsoft
[4] Cola-Cola
[5] China Mobile
[6] Marlboro
[7] Walmart
[8] Citi
[9] IBM
[10] Toyota
